Product development and marketing are completely intertwined. If a product is not well-conceived, it will not complete well with competitive products, will not have strong appeal to customers, and will be harder to sell. This means that the sales-force will have to push harder to generate volume, will resist efforts to get them to spend time doing so (spending their time on easier sales), and will require more price cutting and/or “merchandising efforts” to move inventory. This results in lower profit margins, slower turnover (ROI impact), unproductive use of advertising funds (if any applied…not wise with a low-appeal product), and loss of business to competitors. The correlation is tight: a requirement for more marketing means lower profits and loss of market share. If Product Development doesn’t do its job effectively, Marketing will have little to work with. Profit during a product’s life cycle depends on some brilliance at the first stages of “concept development.” Lastly, how do you know when you’ve done a great job of product development? When you can’t keep up with “customer orders” (even with minimal marketing expenditures) your profit margins are high, and you are taking business away from competitors!

Product development is the process of Identifying user needs/desires Translating those needs/desires into specifications Designing a product/system/experience that you think will meet those specifications Verifying your design does indeed meet the specifications described in step 2. Validating that meeting the specifications in step 2 means you address the needs/desires in step 1. Repeat until you think your product is good enough to launch. Launch. Pro tip: It sucks hard finding out late in the game that your "Step 2 Specifications" don't map well to the "Step 1 needs/desires". Build a lot of prototypes early and get them out in front of users so you have confidence in the Step 1.

I have used Copy.ai, Hemingway App, Smart Copy, and Wordtune. I majorly use these to create promotional emails, push notifications, and ad copies. I loved Smart Copy for generating long-form content. I entered a few lines as input, and the tool was able to generate a decent long-form copy for an email. It majorly helped in saving time with grunt work. I use Hemingway App to check for readability and sometimes either Word Tune or Copy.AI for short ad copies or email subject lines. Which tool do you folks use?

The notion that the creator economy is saturated is a limiting belief. If you don't put your ideas out there now, someone else will. (In my Personal Experience There is room for everyone in this new economy. I waited forever to start posting, which is a shame because it’s the only way I started learning)

An interesting statement that I came across the other day. "Did you know that 40% of happiness come from within, in other words, in your control?"

In many teams worldwide, remote meetings have become a crucial workflow element. The first issue you must overcome is the fear that you would conduct a remote meeting poorly. How do you make remote online meetings more exciting and engaging for your team members?

I recently gathered all the tools I used to build and launch my projects. It's crazy how much you can do with free tools and how easy it is to create your MVP. For instance, the first version of my job board was made in a couple of days with Airtable + Zapier + Table2Site + MailerLite. What are your go-to when starting a new startup? If anyone is curious, I can share my complete list, which I recently published on my blog.

Hi guys, As a digital SaaS tool, how do you communicate with somewhat traditional SMBs that are not digitally transformed completely? -Which channels seem to be more effective? -How does wording and narrative affect the process? -Which lead generation methods have you observed to work? Thanks!

Why would the company on the success trajectory agree to join its competitor?

Charging for community memberships is a very common way for community builders to make money for all of their hard work, and courses too, but what are other ways that might not be as obvious?

Share your learning lessons from your growth experiences👇

Things have undoubtedly changed dramatically and it may be a case of some things coming with us when we go back to normal. For me it will be wearing a mask in winter, I hate the flu and I get it every single winter bar the previous one so if I can prevent it, I'm going to.

I'm currently learning React and the problem I always have when learning something new but especially anything related to code is the endless amount of resources the web has, it's a blessing and a curse as it's hard to pick a resource and go along with it. Where would you recommend a beginner to start?

According to multiple reports including Bloomberg, Adobe and Figma are set to finalise a deal for the purchase of Figma for a whopping $20 billion! What do you think of this deal, does it make sense, do you wish Figma would stay independent? 🧐 Update: Since writing this, Adobe have confirmed that they are in fact buying Figma, Figma will remain independent and Dylan Field will remain as CEO.