Sales engagement is the process of interacting with potential clients to build relationships and encourage them to purchase a product or service. Essentially, it’s the way companies communicate with people (who may turn into customers). The goal of sales engagement is to move leads through the sales funnel more efficiently and effectively by providing the right information and touchpoints at the right time. The basic idea is that for every potential customer, there’s a certain engagement threshold they must meet to be convinced to make a purchase. Sales engagement is the strategy of moving leads towards that threshold. Click on the link to know more: https://www.truepush.com/blog/ways-to-boost-engagement-and-conversions/

Brand equity is the overall value of your brand. As you can imagine, some of the largest companies in the world have extremely high brand equity. According to a study by Kantar, Apple has the highest brand value in the world at $947 million. Google, Amazon, Microsoft, and a Chinese company called Tencent all round out the top five. A valuable and powerful brand can translate into real revenue and bottom-line success. Brand equity isn’t just for mega-corporations. Brand equity can be a powerful asset for any business, regardless of size, location, or market. Nike’s iconic swoosh and “Just Do It” tagline translate into billions of dollars a year in revenue. However, strong brand equity can also be valuable for your locally-owned business. Click on the link to know more: https://www.truepush.com/blog/building-brand-equity/

Introducing personalized emails into your sales outreach strategy is one of the best ways to increase engagement and drive better results. Personalization has proven to be an effective tool for B2B sales professionals, with more than 70% of marketers reporting that personalized emails increase customer/prospect engagement. Personalized emails can also deliver up to 4x higher click-through rates than generic emails. However, personalizing every email can be a daunting task. Utilizing email automation software can help you create personalized emails at scale, and ready-made templates can make it easier to craft individualized messages with minimal effort. Click on the link to know more: https://www.truepush.com/blog/personalization-on-b2b-sales/

Have you ever thought of launching a software-as-a-service (SaaS) business? If so, you’re certainly not alone. Many entrepreneurs are drawn to the SaaS model because of its scalability and potential for growth. But before jumping into the world of SaaS, there are a few things to consider in order to make sure your business is set up for success. From coming up with a great idea and finding the right technology stack to creating an effective pricing model and managing customer relationships, it’s important to make sure that all of your ducks are in a row before taking the plunge. In this blog post, we’ll break down eight must-haves when embarking on a SaaS business, so that you can be sure your venture is on track for success. Click on the link to know more: https://www.truepush.com/blog/tips-for-beginning-saas-business/

Off-page search engine optimization includes quality link building as one of its components. The primary objective of this strategy is to drive traffic from a third-party website that has a good reputation to your own site via a link. Building links is not a simple process, and just like any other method, there are both appropriate and inappropriate ways to go about doing it. One crucial piece of information that you should note is that link building can cause grow your website’s traffic only if done correctly. Thus, if you are unsure of the proper link-building strategies, hiring link building services is your best option. Building high-quality backlinks with white hat link building services enables search engine algorithms to gradually build trust in your website, which increases the likelihood of search engines placing your site higher on search engine results pages (SERPs). Having said that, this is only applicable if you have provided a quality link. Click on the link to know more: https://www.truepush.com/blog/drive-traffic-through-link-building/

Off-page search engine optimization includes quality link building as one of its components. The primary objective of this strategy is to drive traffic from a third-party website that has a good reputation to your own site via a link. Building links is not a simple process, and just like any other method, there are both appropriate and inappropriate ways to go about doing it. One crucial piece of information that you should note is that link building can cause grow your website’s traffic only if done correctly. Thus, if you are unsure of the proper link-building strategies, hiring link building services is your best option. Building high-quality backlinks with white hat link building services enables search engine algorithms to gradually build trust in your website, which increases the likelihood of search engines placing your site higher on search engine results pages (SERPs). Having said that, this is only applicable if you have provided a quality link. Click on the link to know more: https://www.truepush.com/blog/drive-traffic-through-link-building/

Off-page search engine optimization includes quality link building as one of its components. The primary objective of this strategy is to drive traffic from a third-party website that has a good reputation to your own site via a link. Building links is not a simple process, and just like any other method, there are both appropriate and inappropriate ways to go about doing it. One crucial piece of information that you should note is that link building can cause grow your website’s traffic only if done correctly. Thus, if you are unsure of the proper link-building strategies, hiring link building services is your best option. Building high-quality backlinks with white hat link building services enables search engine algorithms to gradually build trust in your website, which increases the likelihood of search engines placing your site higher on search engine results pages (SERPs). Having said that, this is only applicable if you have provided a quality link. Click on the link to know more: https://www.truepush.com/blog/drive-traffic-through-link-building/

Off-page search engine optimization includes quality link building as one of its components. The primary objective of this strategy is to drive traffic from a third-party website that has a good reputation to your own site via a link. Building links is not a simple process, and just like any other method, there are both appropriate and inappropriate ways to go about doing it. One crucial piece of information that you should note is that link building can cause grow your website’s traffic only if done correctly. Thus, if you are unsure of the proper link-building strategies, hiring link building services is your best option. Building high-quality backlinks with white hat link building services enables search engine algorithms to gradually build trust in your website, which increases the likelihood of search engines placing your site higher on search engine results pages (SERPs). Having said that, this is only applicable if you have provided a quality link. Click on the link to know more: https://www.truepush.com/blog/drive-traffic-through-link-building/

Truepush received the high performer winter 2023 award from G2 business software & services reviews. It states that high customer satisfaction is one of the main criteria for evaluating the awards. We are thrilled to be the awardee and grateful to all our clients for trusting our product. We have also received easiest setup and use award the feature which we always strive to provide for our users. Truepush is grateful and will cherish these awards and put efforts into providing better services. Click on the link to know more: https://www.truepush.com/blog/g2-awards-truepush-high-performer/

Tracking web push notifications is an essential and crucial part of planning perfect push marketing strategy. This practice will help you in knowing customers and optimize push messages accordingly. Among the push notifications KPIs, open rate is important as it leads to click rate and conversions. It can be calculated as the total web push notifications opened to the notifications sent to the subscribers. With Truepush, free push notification service you can check all stats in the dashboard. Click on the link to know more: https://www.truepush.com/blog/increase-push-notifications-open-rate/

Truepush has achieved many milestones in its phenomenal journey and is one of the fastest-growing websites in the push notification industry. With the new updates regularly, our tool is multiplying the growth and enhancing push service. At present, Truepush has achieved 42K+ clients from all over the world. With the increase in the number of clients, we are scaling up to provide better service. Now, we are capable of sending 1.5 B notifications per day with a 100% delivery rate. Click on the link to know more: https://www.truepush.com/blog/truepush-announces-its-expansion/

1. Quillbot A free paraphrasing website (popular among students). • Input text and hit Rephrase • Get AI-inspiration on how to rewrite • Scan text for plagiarism (built-in feature) • Credit sources 🔗 http://quillbot.com 2. 12ft Ladder Want to read an article, but there’s a paywall? Simply insert the URL into 12ft Ladder. All sites have a non-paywall version they send to Google for SEO. 12ft finds the cached, un-paywalled version of the page. Now you’re in. 🔗 http://12ft.io 3. Untools Benefit from a collection of thinking tools and frameworks. Categories include: • Systems thinking • Decision making • Problem solving • Communication 🔗 http://untools.co 4. UnrollMe Is your inbox overflowing with email subscriptions? Use UnrollMe to bulk unsubscribe (it's free). Another cool feature? “Roll-up” subscriptions into a single email. You’ll be *many* steps closer to inbox zero. 🔗 http://unroll.me 5. Otter Otter is an AI-powered tool that transcribes speech to text (in real-time). In other words: streamlined meeting notes. Never forget an essential detail again— Store and index all your meeting notes in one place. 🔗 http://otter.ai 6. Darebee Access 1800+ free workouts in this database. It’s a non-profit (ad-free and product-placement free). Most of the workouts are body weight and require no equipment. Yep—Darebee removes your excuses for not exercising. Get started today. 🔗 http://darebee.com 7. Noun Project Want to spruce up your next presentation? Check out Noun Project. It’s a diverse collection of free + premium icons. But they’re not your typical stale business ones… You’ll find trendy icons from top creatives. 🔗 http://thenounproject.com 8. Open Library Search millions of books on Open Library, (available through digital lending). All it takes to get a ‘library card’? An email address. 🔗 http://openlibrary.org 9. Unsplash Need images for your next project? Look no further than Unsplash. Browse an extensive catalog of free images. With Getty Images running upwards of $499(!) each, Unsplash will save you thousands. 🔗 http://unsplash.com 10. PDF24 Tools A simple but mighty PDF editing site. • Edit PDFs without expensive Adobe • Access 28 editing tools (merge, split, etc.) • Save money, save time 🔗 http://tools.pdf24.org/en/ Thanks for checking this out. Check original tweet here: https://twitter.com/SystemSunday/status/1563502940962566146

Sequoia Capital, the VC behind Airbnb, Uber, and WhatsApp, has backed over 300 startups. Their pitch deck framework has funded over $3.3 trillion dollars in market value. Steal it for free: The single best trait of an entrepreneur is someone who can tell a story. Investors have a short attention span. They will give you the most attention at the start of your pitch. In the first 5 minutes be crystal clear about what you actually do. #1. Company Purpose What is your mission? Condense into a simple powerful sentence. Don't list features– communicate your purpose. Include a simple graphic that describes your business model. Nobody cares what you can do. Everybody cares what you can do for them. #2. Problem What challenges do you address and solve? • Describe the pain of your customer (bigger the better) • Explain how this is currently addressed • Show why the current market offerings are inadequate Don't build a solution that's looking for a problem. #3. Solution What key points will communicate the most value? • What was your 'aha' moment? • Why is your value proposition unique and compelling? • Are you building a competitive moat such as network effects? • How big can this market grow? #4. Why Now Timing is everything. The best companies have a clear why now. • Why hasn't your solution been built before? • What industry trends make this the perfect time to act? A famous example is Netflix: high-speed internet made streaming services possible. #5. Market Size Can this be a really big opportunity? • Total addressable market (TAM) = total market demand • Serviceable available market (SAM) = portion of TAM served by the company • Serviceable obtainable market (SOM) = percentage of SAM which is realistically achieved #6. Competition Thiel said: "All failed companies are the same: they failed to escape competition." Who are your direct and indirect competitors? Know your market– map these out on an x/y axis. What's your plan to win & differentiate? #7. Product I recommend pre-recoding a demo with Loom. You get to record your screen and camera whilst giving a clear explanation. A picture is worth 1000 words, a movie is worth a million pictures. Bring the solution alive. #8. Business Model How do you make money? Typically it falls into a few buckets: • Advertising • Subscription • Transactions Include metrics around critical areas including: • Customer acquisition cost (CAC) • Life time value (LTV) #9. Team Your people are the most important factor that determine whether your startup succeeds or fails. People recruit talent, garner attention and win deals. Highlight special talents and experiences that make the individual suited to the business. #10. Financials Don't get lost in the numbers– keep it simple. I recommend highlighting key metrics and growth charts. Show sources and uses (what you are raising and how you will spend it). What are the key milestones? Using a timeline will help demonstrate your runway. If you enjoyed this thread: https://twitter.com/thealexbanks/status/1580547830476775425?s=20&t=AX2l-8taMbAs9xBll_mntQ