Tracking web push notifications is an essential and crucial part of planning perfect push marketing strategy. This practice will help you in knowing customers and optimize push messages accordingly. Among the push notifications KPIs, open rate is important as it leads to click rate and conversions. It can be calculated as the total web push notifications opened to the notifications sent to the subscribers. With Truepush, free push notification service you can check all stats in the dashboard. Click on the link to know more: https://www.truepush.com/blog/increase-push-notifications-open-rate/