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Peep Laja
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Master The Essentials of Conversion Optimization: Experts' Approach to Optimization Kindle Edition

by Peep Laja (Author) Format: Kindle Edition
4.4 out of 5 stars 80 ratings
Conversion optimization is a process. Amateurs follow best practices and don’t know where to begin. Experts follow frameworks and processes. This expert guide will teach you the process of optimization.

Topic covered in this book:

1. Mindset of an optimizer: the starting point
2. Conversion research: the foundation of it all
3. Google Analytics for CRO
4. Mouse tracking and heat maps
5. Learning from customers
6. Learning from website visitors
7. User testing
8. From data to test hypotheses
9. How to get testing right
10. Learning from test results
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  1. Print length
    61 pages
  2. Language
    English
  3. Publication date
    January 18, 2015
  4. File size
    400 KB
  5. Page Flip
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  6. Word Wise
    Enabled
  7. Enhanced typesetting
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Product details

  • ASIN ‏ : ‎ B00SGDKE3Q
  • Publication date ‏ : ‎ January 18, 2015
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 400 KB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 61 pages
  • Customer Reviews:
    4.4 out of 5 stars 80 ratings

About the author

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Peep Laja

Peep Laja

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I'm the founder of Markitekt, a conversion optimization agency. I make websites sell better.

I'm a big believer in evidence based marketing. Everything I do comes from analysis, data, studies and insights from customer research.

I run the world's most popular conversion optimization blog, ConversionXL (http://conversionxl.com).

My specialty is conversion optimization - helping companies get more revenue from their website. I have the knack for looking at vast amounts of various data, putting the picture together and translating that into necessary steps to improve conversion rate.

You should follow me on Twitter @peeplaja

Specialties: Conversion optimization, data analysis, user experience design, boosting online sales, conversion optimized design.

Customer reviews

4.4 out of 5 stars
80 global ratings

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Customers say

Customers find the book provides actionable information and is a great quick read. They appreciate its systematic approach to conversion optimization.

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5 customers mention "Actionable"5 positive0 negative

Customers find the book actionable, with one mentioning it provides instantly actionable advice.

"...writing a book 5x as long and charging 10x as much, Peep gives instantly actionable advice in a quick read...." Read more

"...The book is going to provide you with actionable insights. Even if you apply only half it could mean that you triple your income." Read more

"...That said the book contains lots of good and actionable information, eve if it's a bit shallow. You'll likely finish this in an hour or two...." Read more

"Accessible & Actionable..." Read more

4 customers mention "Readability"4 positive0 negative

Customers find the book easy to read, with one mentioning it is concise.

"...charging 10x as much, Peep gives instantly actionable advice in a quick read...." Read more

"If you’re looking to get in to conversion optimization this is a great initial read...." Read more

"Peep Laja is a conversion master. This is a great read for any professional wanting a systematic approach to optimization" Read more

"Great quick read. Super helpful and at the right depth." Read more

3 customers mention "Conversion optimization"3 positive0 negative

Customers appreciate the book's systematic approach to conversion optimization.

"...This book is the essential guide to taking your conversion optimization to the next level." Read more

"...With the above in mind, I thinks this is a good overview of the conversion optimization process and I personally learned a lot." Read more

"...This is a great read for any professional wanting a systematic approach to optimization" Read more

Top reviews from the United States

  • Frank Salvatore
    5.0 out of 5 stars Concise, Actionable, and a No-Brainer for the Price
    Reviewed in the United States on January 29, 2015
    Verified Purchase
    Peep has a gift for being very direct, and in this book gets right to the point. Instead of writing a book 5x as long and charging 10x as much, Peep gives instantly actionable advice in a quick read. No wading through fluff trying to get to the information you're looking for. I finished this on a 2 hour flight.

    I'm not an expert, but am familiar with conversion optimization concepts. I do marketing for low volume websites where it is virtually impossible to make decisions based on statistically significant data. The fact that Peep links to many useful outside resources and blog posts - including an algorithmic tool for low volume websites - was much appreciated.

    I wish more authors would concentrate their offerings into a shorter, more actionable package like Peep presents here. The book is a great value.
    3 people found this helpful
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  • curtismchale
    4.0 out of 5 stars Recommended foundational reading on conversions
    Reviewed in the United States on February 22, 2015
    Verified Purchase
    If you’re looking to get in to conversion optimization this is a great initial read. When you’re done you’ll have a list of the next resources you should be reading along with a specific process to start your conversion optimization work with.

    This is a no-nonsense guide that tosses aside your ‘hunches’ in favour of testing and proving things right. When your tests turn out ‘bad’ as many will just revisit the hypothesis and run another test.

    Highly recommended for anyone interested in working on conversions for their site.
    2 people found this helpful
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  • Mark Greene
    5.0 out of 5 stars Accessible & Actionable
    Reviewed in the United States on January 27, 2015
    Verified Purchase
    Peep continues to be the number one source of accessible but actionable information in the world of Conversion Rate Optimization [ Sweet Jesus, can someone please invent a better term for this..? ;-) ].

    I'd recommend this book for those aspiring to take on the more technical aspects of CRO, perhaps subsequently picking up a copy of Tim Ash's 'textbook' for a deep-dive on the technical aspects.
    One person found this helpful
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  • Steven
    3.0 out of 5 stars I liked his first book better
    Reviewed in the United States on January 20, 2015
    Verified Purchase
    A little to "techie" for me. I loved his first book. The first book he gave direction on what to do for good website conversion and now in this one he basically says scratch anything you've ever read on website conversion. The only way for perfect website conversion is by testing. TEST EVERYTHING.
    I'm still fan of peep!
    One person found this helpful
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  • Vlad Ivanov
    5.0 out of 5 stars The little book of big hints
    Reviewed in the United States on September 28, 2015
    Verified Purchase
    This work is great. I like his style - he is not shy of expressions. The book is going to provide you with actionable insights. Even if you apply only half it could mean that you triple your income.
    Helpful
     Report
  • Alex Harris
    5.0 out of 5 stars Essential for A/B testing and online marketing
    Reviewed in the United States on January 20, 2015
    Verified Purchase
    Peep Laja is one of the smarter conversion optimizers on the Internet today. He also runs a great marketing blog called ConversionXL. This book is the essential guide to taking your conversion optimization to the next level.
    2 people found this helpful
    Helpful
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  • Seppo Puusa
    4.0 out of 5 stars Email to book conversion (but good info)
    Reviewed in the United States on January 28, 2015
    Verified Purchase
    This is actually a free email course repurposed as a book. And that shows both in the language and structure. That said the book contains lots of good and actionable information, eve if it's a bit shallow. You'll likely finish this in an hour or two. With the above in mind, I thinks this is a good overview of the conversion optimization process and I personally learned a lot.
    One person found this helpful
    Helpful
     Report
  • Courtney Kealhofer
    5.0 out of 5 stars Great framework
    Reviewed in the United States on February 9, 2015
    Verified Purchase
    This book is right on about how to run tests on a website. His blog is great as well! I hope to implement a process like this soon.
    Helpful
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Top reviews from other countries

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  • Donato
    5.0 out of 5 stars Laja è il top
    Reviewed in Italy on November 16, 2020
    Verified Purchase
    che dire su Peep Laja? è il top in questo settore. libro fatto benissimo.
    Report
  • G!
    5.0 out of 5 stars Great book, great insight
    Reviewed in Canada on October 9, 2015
    Verified Purchase
    This book gives a real framework with great tips to start optimizing conversion. Love the way Peep is writing. No BS here...
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  • J. C.
    5.0 out of 5 stars Great value
    Reviewed in the United Kingdom on June 6, 2018
    Verified Purchase
    Excellent value.. short overview, but no wasted words. Definitely worth the money. Only criticism is the writer should proofread the text to remove a number of typos/errors. Otherwise well written!
    Report
  • El Manati
    5.0 out of 5 stars Muy bueno
    Reviewed in Mexico on July 11, 2019
    Verified Purchase
    Conciso y valioso
    Report

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