What do you mean by Data Loss?
Ad tracking isn’t what it used to be.
Apple’s iOS privacy updates? They’ve made automatic data collection harder. And now, Google Chrome is phasing out third-party cookies. These changes are turning ad tracking on its head.
Here’s the problem: traditional tracking can’t keep up anymore. Gaps in your data mean you don’t know:
- Who’s engaging with your ads
- Which campaigns are working
- Where your budget is going
And when tracking fails, things start to fall apart:
- Ads go to the wrong people
- Your ideal audience? Missed entirely
- Costs go up, ROI crashes
What’s causing all this?
It all comes down to data loss—when critical customer actions, like website visits or purchases, don’t get tracked or sent back to your ad platforms. Without accurate data, your targeting suffers, leading to wasted spend and fewer conversions.
Here’s the good news:
Data loss is fixable. And Weberlo is here to not only help you adapt but to give you the tools to grow in this new era of ad tracking.
The entire customer journey at your fingertips
Make smarter marketing decisions and enhance customer loyalty for long-term success. Discover the TRUE value of your customers by tracking every interaction from their first visit and beyond. Monitor their lifetime value for months or even years to gain deeper insights and maximize your revenue.
Scale ads with confidence
Optimize your ad budget, target your audience precisely, and stay on top of your campaign performance effortlessly. Pixel tracking can miss up to 60% of sales data, but our cookieless server-side tracker was specifically designed to bypass iOS tracking issues, ensuring you capture every sale and maximize your revenue.
Send conversions back to ad platforms and calculate ROAS

Organic Attribution
Maximize your organic growth with Weberlo’s Organic Attribution. Effortlessly track all types of traffic using UTM parameters, and instantly identify key touchpoints. Gain actionable insights and optimize for cost-effective results. Experience the simplicity and power of comprehensive traffic analysis at a glance!

Deep integration with payment platforms
Avoid missing or double sales counts. The metrics you see are exactly what is in your bank account. Including refunds and recurring payments. Other platforms do not cover this.