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Carl Sednaoui
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Email Marketing Fundamentals: Learn how to build and optimize successful email marketing campaigns Kindle Edition

by Carl Sednaoui (Author), Tom Buchok (Editor) Format: Kindle Edition
4.3 out of 5 stars 30 ratings
Learn the foundation of email marketing.

In this easy-to-read book you'll learn what it takes to launch successful—and money-making—email marketing campaigns. You'll get up to speed on industry best practices, will learn about the different emails to include in your email strategy, and see great email examples that will spark your creativity.

Though the book is 200-page long, it is designed to be a quick read. The kind you can finish on a long flight or rainy weekend.

It's time for you to maximize the value of your email list.
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  1. Print length
    198 pages
  2. Language
    English
  3. Publication date
    June 27, 2016
  4. File size
    11.4 MB
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  6. Word Wise
    Not Enabled
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Product details

  • ASIN ‏ : ‎ B01HORMB44
  • Publisher ‏ : ‎ MailCharts; 1st edition (June 27, 2016)
  • Publication date ‏ : ‎ June 27, 2016
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 11.4 MB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Not Enabled
  • Print length ‏ : ‎ 198 pages
  • Customer Reviews:
    4.3 out of 5 stars 30 ratings

About the author

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Carl Sednaoui

Carl Sednaoui

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Over the last 7 years, Carl's had the pleasure of working with a vast array of clients including Western Union, AllSaints, BarkBox, Shutterstock, Remind, and many more.

He has extensive experience in Email Marketing, Paid Search, Paid Social, SEO, and online marketing as a whole.

Carl is also the Director of Marketing at MailCharts — the email database online retailers use to plan and optimize their email campaigns.

Customer reviews

4.3 out of 5 stars
30 global ratings

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Customers say

Customers find this email marketing book to be a good introduction, with one mentioning it's jampacked with actionable tips. They appreciate its readability, with one customer noting it's a 1-2 hour read.

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12 customers mention "Email marketing"12 positive0 negative

Customers find the book provides a good introduction to email marketing, with easy-to-understand concepts and actionable tips, making it a great starter resource.

"...This is a practical guide to email marketing to help you see results. * Great starter resource if you know nothing about email marketing...." Read more

"...love as it's well-written in conversational language and jampacked with actionable tips and strategies for finding success with email marketing...." Read more

"...This book has some good tips but badly needs a revision to bring in line with the current laws...." Read more

"...It's a great foundation to getting started & has actionable content...." Read more

8 customers mention "Readability"8 positive0 negative

Customers find the book readable, with one mentioning it's a must-read for anyone with an email list and another noting it's a 1-2 hour read.

"In a sentence, why do I recommend this book? It's a 1-2 hour read to help you decide what impact email marketing will have on your own business and..." Read more

"...Should be a worthwhile read!" Read more

"...The conversational style of writing made it a really enjoyable read - Highly recommend!" Read more

"What an awesome read!..." Read more

99 isn't a bad price to pay for some basic knowledge (some of ...
1 out of 5 stars
99 isn't a bad price to pay for some basic knowledge (some of ...
I was strongly considering buying this book and at $2.99 I still might. But I did a marketing campaign for a doctor who was trying to get her story out to the media (Over 400 doctors commit suicide each year). So I painstakingly created a list of email addresses for over 300 magazine editors. None utilized the information I sent them. So what I wanted answered by the reviews was the utmost question of how do you get email addresses without subscribing to a service. I got my own answer when I saw that the author was connected with an email listing company with subscriptions starting at $29-$499 a month. Again $2.99 isn't a bad price to pay for some basic knowledge (some of which I may already possess). What I hate about these types of books is that most of them are self-promotional!
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Top reviews from the United States

  • Dillon
    5.0 out of 5 stars 1-2 hour book, tells you what impact email marketing will have on your own business
    Reviewed in the United States on October 16, 2016
    Verified Purchase
    In a sentence, why do I recommend this book? It's a 1-2 hour read to help you decide what impact email marketing will have on your own business and your own revenue, and how to deliver that impact.

    What I liked about Email Marketing Fundamentals:

    * The content strikes the balance between detail and brevity. You get enough content to know what to do next with your own marketing campaigns, but not so much content that you can't find the actionable takeaways.

    * Plenty of empirical examples so that you know how the theory is applied in practice. This isn't a college textbook written by academics with no industry experience. This is a practical guide to email marketing to help you see results.

    * Great starter resource if you know nothing about email marketing. The barrier to entry to understanding the concepts in Email Marketing Fundamentals is very accessible. Highly recommended for beginners as well as intermediates.

    What I didn't like about Email Marketing Fundamentals:

    * I wish there was a more detail about the tactics to all aspects of email marketing: different ways to collect emails, different calls to action, more examples of great email marketers' email lists to join to continue learning, more email marketing success stories, and more email marketing failure stories.

    Overall this book is absolutely a no-brainer. I will be going out of my way to recommend this book to my friends.

    DISCLAIMER: Although the author is my personal friend, he did NOT ask me to write a review for this book, and I will receive zero compensation for doing so.
    One person found this helpful
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  • Brian Honigman
    5.0 out of 5 stars An Impressive Guide to Email Marketing Prowess
    Reviewed in the United States on July 13, 2016
    Verified Purchase
    It's obvious Carl is a leading expert when it comes to using email marketing to move the needle. You can tell this book was certainly a labor of love as it's well-written in conversational language and jampacked with actionable tips and strategies for finding success with email marketing. One of the most useful aspects of reading this resource was the breakdown of different types of emails to send, why to use them, when to send them and a pro tip on how to best use them based on their extensive experience. If you're looking to learn how to segment, measure and grow your email list from leaders in email, then this is the ideal read for you.
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  • Ali Julia
    2.0 out of 5 stars Needs a revision to cover GDPR, without the update the book can get you in trouble
    Reviewed in the United States on July 17, 2019
    Verified Purchase
    This was written prior to the sweeping changes in GDPR (General Data Protection) that went in effect in 2019. Even though this is a European privacy law, most companies have clients world-wide so rules have changed for American based companies as well. The main effect of the new law on email marketing that the customer has to opt-in, you cannot contact people first and ask them to opt-out of they are not interested. The book does not cover this change and many changes in Google, Facebook, e-mailing compagne companies like MailChimp, and other marketing companies are very much out of date. Make sure you understand the current rules before you get yourself in trouble. This book has some good tips but badly needs a revision to bring in line with the current laws.

    You should also be aware that the author recommends companies that charge $150 per month for their services (basic service) and $1000 per month (premium service).

    Ali Julia review
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  • Kalatraza
    5.0 out of 5 stars A must-read for new and learning email marketing practitioners
    Reviewed in the United States on August 3, 2016
    Verified Purchase
    If you asked Carl Sednaoui how you should market your product or service, there's a 99% chance that he's going to say that email is the channel for you. And then you, having learned that channel selection should have something to do with the particulars of your market, would dismiss him as some kind of email zealot.

    That would be a costly mistake.

    In each of the chapters of his "Email Marketing Fundamentals," Sednaoui demonstrates his mastery of both marketing strategy and email as a marketing channel. He makes the kind of connections that probably allow him to market 99% of businesses -- successfully -- using email and perhaps using email alone.

    Sednaoui does his best to set those of us with less email marketing experience up for success with some fundamental (see what I did there?) advice about what to do. Often short e-books give vague advice like "track metrics" or "make your email mobile friendly." Sednaoui takes the time to make his recommendations detailed and actionable.

    I suppose I must mention that Sednaoui plugs his SaaS business for competitive email analysis (Mailcharts - it's cool), and the related consulting business a number of times throughout this ebook. And I suppose I must acknowledge that the majority of long-form content written by marketers lately is for the sole purpose of driving leads to their businesses. Meh.

    Ultimately, I don't care why the guy wrote the thing. If you're looking for a (much) better than the average overview of email marketing, this one is a good choice.
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  • Nicolae Rusan
    5.0 out of 5 stars I recommend everyone digest this book
    Reviewed in the United States on June 30, 2016
    Verified Purchase
    Having worked in product development in the email marketing space for some of the largest and fastest-growing tech companies, I recommend everyone digest this book. It's a great foundation to getting started & has actionable content.

    A thorough understanding of email marketing is the first step to successfully selling online. Should be a worthwhile read!
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  • Jeff Escalante
    5.0 out of 5 stars Fantastic
    Reviewed in the United States on July 6, 2016
    Verified Purchase
    Clean, concise, and easily digestible overview of email marketing. Highly recommended for anyone interested in the topic. The book thoroughly covers a huge number of different types of emails and strategies that can be used for email marketing. Written by a full time email marketing consultant, which makes it all the more reliable, with examples from client projects peppered throughout the text. It also helps that the author is working on a product that catalogs huge numbers of other companies' emails, and you can see the benefits of this through the enormous number of real-world examples provided for each topic.
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Top reviews from other countries

  • JL
    5.0 out of 5 stars Five Stars
    Reviewed in the United Kingdom on July 15, 2016
    Verified Purchase
    Very informative - an extremely worthwhile read.
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