Take your influencer marketing program to the next level with robust analytics and streamlined workflows.
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Create public lists to vet influencers with the collaboration of members from your organization or external collaborators.
Pay influencers in-platform via a wide range of supported payment methods. Generate invoices and reports.
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Plan your strategy with deep market data - no more guesswork on how and where to deploy your budget. Know your share of voice among your influencer community. Reverse-engineer your competitors' strategy by accessing their community of influencers and activations.
With the organization dashboard, global and multi-tiered organizations can leverage real-time insights to identify growth opportunities and accelerate success. Its advanced analytics provide a comprehensive understanding of the performance of the company across your multiple business units with key proprietary indicators that empower decision-makers to drive future growth strategies.
LisaCarhartt
“We really appreciate that Lefty is a tool in constant evolution and we are so happy with all the new features. It has been a true life changer for us and we are still at the beginning of our journey with Lefty.”
HediByredo
“A great tool to track influencer content on multi-social platforms. A time saver for organizing content and reports. A data-driven tool that helps our brand on every campaign.”
Bruno MeiraLanvin
“My essentials for influencer marketing: phone, laptop, daily newsletter, an unapologetic playlist, and Lefty.”
Oh My Cream
“Lefty has been working with us for nearly 2 years now to manage our year-round influencer strategies. The tool enables us to effectively monitor the impact generated by our influencers/talents in an agile and autonomous way, as well as managing the creation of affiliate links to better track our performance and optimize the ROI of our operations. The tool is fun and easy to use, and the teams are always available and responsive to help us if we need it. We clearly can't do without it internally!”
FrançoisBanijay Events“Check out the brands and influencers that really shook things up on social media during the recent weeks of Fashion Week. The Lefty team measured this impact using Earned Media Value (EMV), a metric that puts a price tag on the online buzz they generated.”
Taeja AustinClarins
“Lefty has been a vital tool to the PR Department at Clarins UK. It allows our team to successfully and efficiently run campaigns and access reports in an instant. This makes our influencer selection process for future campaigns and projects much more effective which in-turn drives better results.”
CeciliaMagimix
“Lefty has enabled us to organize the management of our influencer campaigns simply, fluidly and autonomously.The platform evolves regularly to meet more precise numerical expectations. The regular follow-up with the teams also allows us to develop our monitoring.”
Influencer marketing in the Hospitality and Airlines industries continues to evolve, bringing both new opportunities and challenges. Our Q1 2025 report delivers an in-depth look at the latest trends and performance insights.
The evolving influencer marketing landscape in K-Beauty, Clean Beauty, and Supplements presents both opportunities and challenges. Our Q1 2025 report offers a comprehensive analysis of key trends and performance.
As the 2025 ski season wraps up, brands are itching to know which names dominated the social media slopes. This document dives into the EMV rankings, using trustworthy Lefty data to track the buzz on the mountain.
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