for b2b marketers

Social proof that converts

50% of B2B prospects purchase the products their friends recommend. Enable your prospects to get recommendations from happy customers they know.

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Try it out for yourself

PRoblem

Prospects ignore you

There are too many B2B vendors for prospects to evaluate and they have tuned out traditional marketing like cold calls, emails, and ads.

Solution

Cut through the noise

84% of B2B prospects start by asking their friends for recommendations. The messenger matters: let your happy customers do the selling for you.

Want to see which Cognism users you know?

Get the truth from people you know & trust. That’s Noble.

Execution

Meet them where they are

Noble integrates with your tech stack to drive awareness before prospects land on your website and after to accelerate conversions

Get Started For Free

here’s the proof FROM MARKETERS WHO HAVE ADDED NOBLE TO THEIR WEBSITE

20x

higher conversion rate for prospects that used Noble

2x

faster conversions for prospects that used Noble

5%

of prospects who used Noble converted to pipeline

Jibran Khan
Head of Sales Development @ Exponential Labs

That's some smart social proof strategy. Leveraging connections for feedback. Impressive stuff. ​

Candyce Edelen
Human2Human approach to book sales calls

That's brilliant!

Taylor Howe
B2B Marketing and Sales

Ooohhh this is brilliant. Bookmarking this to try at some point. Thanks for sharing! ​​

Blake C
Director of Growth Marketing

What do you like best about Noble?

Easy to use solution that provides social proof for our prospects and makes it easy for them to connect with our customers.

Josh C
Director of Demand Generation

Noble makes it incredibly easy for prospects to discover people in their network who are happy customers of ours. Prospects who use Noble on our website are much more likely to convert (~12% conversion rate).

This is the most buyer-centric approach to making connections because it puts all the control in your buyer’s hands - you’re helping them expedite research they would’ve already done in a private Slack group, text message, LinkedIn DM, etc.

Implementation was a breeze and their team is great to work with.

Md. Monirul Islam
Web Analytics Expert | Helping Advertisers & Agencies Boost Ad Performance with Web & Server-Side Tagging | GTM | GA4 | Ecommerce Tracking | Pixel & Conversion API | Lead Conversion Tracking

This is a really cool idea! It makes sense that people trust real customers more than just testimonials on a website. Noble’s approach of letting prospects reach out to your customers feels way more genuine. It’s great to see social proof being used in such a smart way. Thanks for sharing this! 😊

Joshua Stout
LinkedIn Certified Marketing Expert class of 2024 | Director of Advertising | Innovative Digital Marketing Strategist

Wow, that's really cool. Don't just see a snippet of a testimonial, actually reach out and hear it directly from the client. That's really impressive.

October 18, 2024
Harry Sims
THG Ingenuity | Ask me about Lift-Ups

Noble is one of those things that you say how has no one done this before now.

October 8, 2024
🏃 Nathaniel Miller
Head of Marketing | Teaching SEO One TikTok at a Time | I help SMBs achieve revenue growth without ad spend @ theseomarketingdad.com

I've been seeing Noble everywhere and I'm sold!

I think that may be one of the best tools for b2b brands ever made.

October 8, 2024
Jibran Khan
Head of Sales Development @ Exponential Labs

That's some smart social proof strategy. Leveraging connections for feedback. Impressive stuff. ​

Candyce Edelen
Human2Human approach to book sales calls

That's brilliant!

Taylor Howe
B2B Marketing and Sales

Ooohhh this is brilliant. Bookmarking this to try at some point. Thanks for sharing! ​​

Blake C
Director of Growth Marketing

What do you like best about Noble?

Easy to use solution that provides social proof for our prospects and makes it easy for them to connect with our customers.

Josh C
Director of Demand Generation

Noble makes it incredibly easy for prospects to discover people in their network who are happy customers of ours. Prospects who use Noble on our website are much more likely to convert (~12% conversion rate).

This is the most buyer-centric approach to making connections because it puts all the control in your buyer’s hands - you’re helping them expedite research they would’ve already done in a private Slack group, text message, LinkedIn DM, etc.

Implementation was a breeze and their team is great to work with.

Md. Monirul Islam
Web Analytics Expert | Helping Advertisers & Agencies Boost Ad Performance with Web & Server-Side Tagging | GTM | GA4 | Ecommerce Tracking | Pixel & Conversion API | Lead Conversion Tracking

This is a really cool idea! It makes sense that people trust real customers more than just testimonials on a website. Noble’s approach of letting prospects reach out to your customers feels way more genuine. It’s great to see social proof being used in such a smart way. Thanks for sharing this! 😊

Joshua Stout
LinkedIn Certified Marketing Expert class of 2024 | Director of Advertising | Innovative Digital Marketing Strategist

Wow, that's really cool. Don't just see a snippet of a testimonial, actually reach out and hear it directly from the client. That's really impressive.

October 18, 2024
Harry Sims
THG Ingenuity | Ask me about Lift-Ups

Noble is one of those things that you say how has no one done this before now.

October 8, 2024
🏃 Nathaniel Miller
Head of Marketing | Teaching SEO One TikTok at a Time | I help SMBs achieve revenue growth without ad spend @ theseomarketingdad.com

I've been seeing Noble everywhere and I'm sold!

I think that may be one of the best tools for b2b brands ever made.

October 8, 2024
Troy Munson
CEO @ Dimmo

This is dope this is dope

Hope R
Head of Demand Generation

Almost every marketing team I've been on has always had one wish - how do we connect more customers to prospects. Sure, there are roundtable webinars and events, but what if your ICP is a technical hermit crab type? Noble gives an easy way for prospects to see who is using the product and connect with them virtually through their own trusted network.

Whitney B
Sr. Director, Partnerships

Noble is an exceptional product that has been proven to help expedite the sales cycle organically. The folks at Noble are genuine and as an early customer, they've prioritized the customizations of our specific needs. The product itself is incredibly easy to use from an end-user perspective and gives our team insights into who may be interested in us. The setup and integration were incredibly smooth. Incredible partners!

Adam McQueen
Content & Community at Klue

Oooh that's dope

Sam Kuehnle
VP Marketing at Loxo, the #1 Talent Intelligence Platform and global leader in recruiting software | samkuehnle.com is where I share my learnings along the way

But what really caught my eye was the banner at the top of the page as I started scrolling: "Want to see which UserGems customers you know?"

It's like they knew the steps I take as part of my buying journey.

Curiosity got the best of me, so I clicked on it to see what surfaced.

A small popup came into the window from noble that basically said "hey, pop in your LI profile URL and we'll let you know who in your network uses this tool."

🤯

And something crazy happened - a list of my peers showed up. Some were people I worked with in former roles, some were people I've connected with but don't really know, and some were peers who, you guessed it, I trust and keep up with.

Bet you can guess what my next step is going to be as I continue down this research journey 😉

Well done to the noble team on this. They seem to have found a way to make the "talk to a reference" be less sales-y and more in line with how individuals like me prefer to do their (skeptical) research.

I'll be keeping my eye on them as I'm glad to see someone disrupting this space.

M. Waqar
Marketing Automation | Digital Analytics | Looker Studio Expert

By utilizing platforms like Noble, marketers can tap into those genuine discussions and gather rich, qualitative feedback.

Sophie Buonassisi
VP of Marketing at GTMfund | GTMnow - GTM, Media, Marketing, Community and VC.

Customers provide the most authentic feedback. However, HOW/WHERE& that feedback is provided dictates the level of context and authenticity. Using noble provides for the most authentic way.

October 12, 2024
Deivis Rupslaukis
Founder @ DERU Digital | B2B Paid Media Agency

Discovered noble last week. Totally adding it to my website too!

October 10, 2024
Hammad Nafees
SEO Strategist & Content Marketer | Been in the Search Trenches for 7+ Years | Still Learning and Trying to Improve!

Oh wow. How did I not know something like this existed?! Love the idea from the noble team. Thank you for introducing this awesome tool to us, Tas Bober.

October 8, 2024
Troy Munson
CEO @ Dimmo

This is dope this is dope

Hope R
Head of Demand Generation

Almost every marketing team I've been on has always had one wish - how do we connect more customers to prospects. Sure, there are roundtable webinars and events, but what if your ICP is a technical hermit crab type? Noble gives an easy way for prospects to see who is using the product and connect with them virtually through their own trusted network.

Whitney B
Sr. Director, Partnerships

Noble is an exceptional product that has been proven to help expedite the sales cycle organically. The folks at Noble are genuine and as an early customer, they've prioritized the customizations of our specific needs. The product itself is incredibly easy to use from an end-user perspective and gives our team insights into who may be interested in us. The setup and integration were incredibly smooth. Incredible partners!

Adam McQueen
Content & Community at Klue

Oooh that's dope

Sam Kuehnle
VP Marketing at Loxo, the #1 Talent Intelligence Platform and global leader in recruiting software | samkuehnle.com is where I share my learnings along the way

But what really caught my eye was the banner at the top of the page as I started scrolling: "Want to see which UserGems customers you know?"

It's like they knew the steps I take as part of my buying journey.

Curiosity got the best of me, so I clicked on it to see what surfaced.

A small popup came into the window from noble that basically said "hey, pop in your LI profile URL and we'll let you know who in your network uses this tool."

🤯

And something crazy happened - a list of my peers showed up. Some were people I worked with in former roles, some were people I've connected with but don't really know, and some were peers who, you guessed it, I trust and keep up with.

Bet you can guess what my next step is going to be as I continue down this research journey 😉

Well done to the noble team on this. They seem to have found a way to make the "talk to a reference" be less sales-y and more in line with how individuals like me prefer to do their (skeptical) research.

I'll be keeping my eye on them as I'm glad to see someone disrupting this space.

M. Waqar
Marketing Automation | Digital Analytics | Looker Studio Expert

By utilizing platforms like Noble, marketers can tap into those genuine discussions and gather rich, qualitative feedback.

Sophie Buonassisi
VP of Marketing at GTMfund | GTMnow - GTM, Media, Marketing, Community and VC.

Customers provide the most authentic feedback. However, HOW/WHERE& that feedback is provided dictates the level of context and authenticity. Using noble provides for the most authentic way.

October 12, 2024
Deivis Rupslaukis
Founder @ DERU Digital | B2B Paid Media Agency

Discovered noble last week. Totally adding it to my website too!

October 10, 2024
Hammad Nafees
SEO Strategist & Content Marketer | Been in the Search Trenches for 7+ Years | Still Learning and Trying to Improve!

Oh wow. How did I not know something like this existed?! Love the idea from the noble team. Thank you for introducing this awesome tool to us, Tas Bober.

October 8, 2024
Anand "AP" Patel
Director of Product Marketing at Goldcast

I literally kept seeing the popup a few days ago and was so confused why most of the sites I was visiting had it. Thanks for clearing it up 😂

Amanda Long (She/Her)
Your Head of Marketing + AI Manager

WOW! That's powerful. You're right, greatest play ever

Tim Davidson
VP of Marketing @ B2B Rizz | ABM + LinkedIn ads

If you clicked on it, you login into your LinkedIn profile and it'll show you your connections that use the product 🤯

By each connection, you could easily select their LinkedIn profile OR email that drafts a template email to send them.

This is crazy because this is exactly how people buy. You ask people you know, communities, etc., what they think BUT that gets hard because there isn't a running public list of the products your friends use.

Unless there is?! 👀

From the seller side, if your product is good, isn't this what you want? People to talk to each other about your product?

Word of mouth at scale.

Maybe I'm wrong, but this social proof product by Noble might be the great play, ever.

Philip Kushmaro 🧑‍🔧
Fractional CMO 🧑🏻‍🔧 | Foundational Marketer 🏗️ | 3x Unicorn Contributor 🦄

holy sht, holy sht, holy sh*t...

I haven't been so excited about a product for a while and I want to thank Tim Davidson for liking Adam Goyette's post about noble, otherwise I would have had to find it later, and I hate being late to the martech game.

Noble facilitates digital word of mouth.

This is freakin incredible!

It connects people you know (on LinkedIn) using a product that you may be looking into for your own business. 🤯

I can't wait to use this on every single company that is willing to listen to me.

Alexander Ferguson
Founder @ TeraLeap

Thanks to you I just spent way too much time on a rabbit trail looking up this company and all the features, who's using it... when I should have been doing something more productive. 😊

🔶🔶 Mason Cosby 🔶🔶
Step-by-Step ABM Programs l Founder of Scrappy ABM l Keynote Speaker

It took me less than 50 seconds to find someone I could connect with who was using the product.

For brands that are actually confident in what you deliver, the more you can get your potential buyers talking with your current customers, the better.

The best marketing is happy customers.

So I just entered the waitlist for noble to add it to the Scrappy ABM website.

Again, if you're CONFIDENT in your product and the results you deliver for your clients, there's not a good reason to not enable your buyers to get unfiltered thoughts from your customers.

And noble seems like a great way to do it.

Molly Falco
The m̶̶i̶t̶o̶c̶h̶o̶n̶d̶r̶i̶a̶ product marketer is the powerhouse of the cell

So you're telling me noble just casually redefined community marketing

August 8, 2024
Tas Bober
Paid ads landing pages for growth-stage B2B SaaS | 400+ websites, 3x B2B Digital Marketing leader

It was about a tool called noble.

It pops up LinkedIn profiles of people in your network who are customers of the company's website you're on.

If you see someone you know, you can reach out through the pop-up directly and ask them about their experience.

STRAIGHT UP.

That takes social proof to the next level.

Weird because:

- Buyers are contacting peers anyway

- This creates a buyer-first approach on websites

- This seems like such an obvious thing to do???

Kind of bummed I didn't come up with this tbh.

Some of my faves are already using it.

October 8, 2024
Adam Goyette
Founder at Growth Union: We help B2B SaaS companies scale fast and efficiently

Love it - Noble is great.

October 17, 2024
Anand "AP" Patel
Director of Product Marketing at Goldcast

I literally kept seeing the popup a few days ago and was so confused why most of the sites I was visiting had it. Thanks for clearing it up 😂

Amanda Long (She/Her)
Your Head of Marketing + AI Manager

WOW! That's powerful. You're right, greatest play ever

Tim Davidson
VP of Marketing @ B2B Rizz | ABM + LinkedIn ads

If you clicked on it, you login into your LinkedIn profile and it'll show you your connections that use the product 🤯

By each connection, you could easily select their LinkedIn profile OR email that drafts a template email to send them.

This is crazy because this is exactly how people buy. You ask people you know, communities, etc., what they think BUT that gets hard because there isn't a running public list of the products your friends use.

Unless there is?! 👀

From the seller side, if your product is good, isn't this what you want? People to talk to each other about your product?

Word of mouth at scale.

Maybe I'm wrong, but this social proof product by Noble might be the great play, ever.

Philip Kushmaro 🧑‍🔧
Fractional CMO 🧑🏻‍🔧 | Foundational Marketer 🏗️ | 3x Unicorn Contributor 🦄

holy sht, holy sht, holy sh*t...

I haven't been so excited about a product for a while and I want to thank Tim Davidson for liking Adam Goyette's post about noble, otherwise I would have had to find it later, and I hate being late to the martech game.

Noble facilitates digital word of mouth.

This is freakin incredible!

It connects people you know (on LinkedIn) using a product that you may be looking into for your own business. 🤯

I can't wait to use this on every single company that is willing to listen to me.

Alexander Ferguson
Founder @ TeraLeap

Thanks to you I just spent way too much time on a rabbit trail looking up this company and all the features, who's using it... when I should have been doing something more productive. 😊

🔶🔶 Mason Cosby 🔶🔶
Step-by-Step ABM Programs l Founder of Scrappy ABM l Keynote Speaker

It took me less than 50 seconds to find someone I could connect with who was using the product.

For brands that are actually confident in what you deliver, the more you can get your potential buyers talking with your current customers, the better.

The best marketing is happy customers.

So I just entered the waitlist for noble to add it to the Scrappy ABM website.

Again, if you're CONFIDENT in your product and the results you deliver for your clients, there's not a good reason to not enable your buyers to get unfiltered thoughts from your customers.

And noble seems like a great way to do it.

Molly Falco
The m̶̶i̶t̶o̶c̶h̶o̶n̶d̶r̶i̶a̶ product marketer is the powerhouse of the cell

So you're telling me noble just casually redefined community marketing

August 8, 2024
Tas Bober
Paid ads landing pages for growth-stage B2B SaaS | 400+ websites, 3x B2B Digital Marketing leader

It was about a tool called noble.

It pops up LinkedIn profiles of people in your network who are customers of the company's website you're on.

If you see someone you know, you can reach out through the pop-up directly and ask them about their experience.

STRAIGHT UP.

That takes social proof to the next level.

Weird because:

- Buyers are contacting peers anyway

- This creates a buyer-first approach on websites

- This seems like such an obvious thing to do???

Kind of bummed I didn't come up with this tbh.

Some of my faves are already using it.

October 8, 2024
Adam Goyette
Founder at Growth Union: We help B2B SaaS companies scale fast and efficiently

Love it - Noble is great.

October 17, 2024

get started in 15 minutes

1

Upload your customer list for each product you want to use Noble for

2

Add the Google Tag Manager script generated by Noble to your website

3

You're done! You’ll receive a notification when prospects use Noble

noble

/ˈnōb(ə)l/ adjective
To sell the way people like to buy

Noble is referring to the vendor selling the product because we believe the most honest and transparent action a vendor can do is to let their prospects talk to customers they know because the truth will come out.

Word of mouth is effective in driving sales because it is authentic. It can’t be manipulated by sales/marketing teams like they do today with advertisements, ratings/reviews, case studies, and reference calls. We don’t expect all vendors to offer this level of transparency, but the ones who do deserve to be called Noble.

We are Noble

Stephanie Quinn

Sr Director of Global Campaigns & Marketing

Kathleen Booth

VP of Marketing & Growth

James Gilbert

VP of Demand Gen

Jane Serra

VP of Growth Marketing

Liam Bartholomew

VP of Marketing

Trinity Nguyen

CMO

Natalie Marcotullio

Head of Growth & Operations

Adam Goyette

Founder