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The Product-Led Growth Collective is a community-driven resource, made for growth-minded folks, by growth-minded folks. Industry leaders share the latest insights, strategies, and lessons learned from their own journeys to becoming product-led.

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Voice of the Product

All episodes
March 10, 2020
Season 2
8 Episodes

Voice of the Product: Season 2

We put 8 product-led leaders in the hot seat and asked 8 hard-hitting questions about product-led growth. Each episode features 1 question.

Watch now
Learn more

Voice of the Product

All episodes
March 10, 2020
Season 2
8 Episodes

Voice of the Product: Season 2

We put 8 product-led leaders in the hot seat and asked 8 hard-hitting questions about product-led growth. Each episode features 1 question.

Watch now
watch now

Foundational content

All product-led foundations
NOVICE

Is product-led growth right for my business?

Let’s get one thing clear: PLG is not an exclusive club
NOVICE

10 benefits of product-led growth

Running a PLG-motion is chock full of benefits—but here are the 10 most important.
NOVICE

The rise of the growth product manager

There’s something interesting happening to product manager job descriptions these days.
NOVICE

The Product-Led Growth Flywheel

The funnel is dead. Long live the Flywheel!
Starter

What is product-led growth?

Sales-led and marketing-led had their time. The future is product-led growth.
MATURITY MODEL ASSESSMENT

Find out how mature your product-led growth motion is by taking our assessment

Image of three modals created using the Appcues builder

Articles

All articles
November 20, 2023

Converting free users to customers with the bowling alley framework

Wes Bush
Founder and President, ProductLed
November 20, 2023

The changing role of product marketers in product-led companies

Marcus Andrews
Product marketing
November 20, 2023

A framework for driving product-market fit through pilots

Clement Kao
Founder at Product Teacher
November 20, 2023

The three types of “good” onboarding friction

Ramli John
Content Programming Director, Appcues
November 20, 2023

How product-led growth and enterprise sales coexist: Getting executive buy-in

Bryan Silverman
EVP Strategy & Operations, Suzy
WHAT IS THE PRODUCT-LED GROWTH FLYWHEEL?

Learn why transitioning from a funnel to a flywheel is critical to fully realizing product-led growth

image promoting product-led flywheel

Data and trends

All reports
May 16, 2023

2023 Product-Led Experience Report

Today’s differentiation—the edge owned by top growing SaaS companies—is experience. This report was designed to help you figure out what that means to your business (and what to do about it).

Learn more

Data and trends

All reports
May 16, 2023

2023 Product-Led Experience Report

Today’s differentiation—the edge owned by top growing SaaS companies—is experience. This report was designed to help you figure out what that means to your business (and what to do about it).

Learn more

Behind the Experience

All episodes
NOVICE
MURAL’s playful new user experience ft. Lauren Schuman
In this episode, we sit down with Lauren Schuman, VP of Product growth at MURAL, a digital workspace platform for guided visual collaboration. Lauren is a seasoned leader who sits at the unique intersection of product, marketing, and data. She drives the strategy and execution of MURAL's product-led growth efforts.

Product Adoption Academy

All courses
NOVICE
Product Launches 101
Launching a new product or feature requires careful planning, timely execution, and a whole lot of communication. It can feel overwhelming, especially when you’re just getting started. And that’s exactly why we made this course.

Meet the Collective

We're just a friendly bunch of growth-minded folks bringing a product-led growth approach to our daily work. Find out more about the dozens of humans powering the collective and what we do.

Learn more about us
Image of Peep Laja
Peep Laja

CEO of Wynter

Image of Ashton Rankin
Ashton Rankin

Product Manager, Vidyard

Image of Darius Contractor
Darius Contractor

Head of Growth,
Airtable

Image of Crystal Widjaja
Crystal Widjaja

EIR at Reforge

Image of Jeff Hardison
Jeff Hardison

Director of Product Marketing
at Calendly

Image of David Apple
David Apple

Head of Customer Success and Sales, Notion