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Non-Designer's Design Book, The 4th Edition

4.6 out of 5 stars 1,620 ratings

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For nearly 20 years, designers and non-designers alike have been introduced to the fundamental principles of great design by author Robin Williams. Through her straightforward and light-hearted style, Robin has taught hundreds of thousands of people how to make their designs look professional using four surprisingly simple principles. Now in its fourth edition, The Non-Designer’s Design Book offers even more practical design advice, including a new chapter on the fundamentals of typography, more quizzes and exercises to train your Designer Eye, updated projects for you to try, and new visual and typographic examples to inspire your creativity.


Whether you’re a Mac user or a Windows user, a type novice, or an aspiring graphic designer, you will find the instruction and inspiration to approach any design project with confidence.

This essential guide to design will teach you

  • The four principles of design that underlie every design project
  • How to design with color
  • How to design with type
  • How to combine typefaces for maximum effect
  • How to see and think like a professional designer
  • Specific tips on designing newsletters, brochures, flyers, and other projects.


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From the brand


From the Publisher

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Praise For Non-Designer's Design Book

"One of the best how-to books, full stop."

—Anthony Haynes, The Grey Lit Café Podcast

Editorial Reviews

About the Author

Robin Williams is the author of dozens of bestselling and award-winning books, including The Non-Designer's Presentation Book, The Non-Designer's InDesign Book, and The Mac is not a typewriter. Through her writing, teaching, and seminars, Robin has educated and influenced an entire generation of computer users in the areas of design, typography, desktop publishing, the Mac, and the Web.

Product details

  • Publisher ‏ : ‎ Peachpit Press; 4th edition (November 19, 2014)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 240 pages
  • ISBN-10 ‏ : ‎ 0133966151
  • ISBN-13 ‏ : ‎ 978-0133966152
  • Item Weight ‏ : ‎ 1.1 pounds
  • Dimensions ‏ : ‎ 7 x 0.5 x 10 inches
  • Customer Reviews:
    4.6 out of 5 stars 1,620 ratings

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Customer reviews

4.6 out of 5 stars
1,620 global ratings

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Customers say

Customers find this design book helpful in explaining different graphic design principles, with excellent examples and quizzes. The book provides straightforward, insightful information and is easy to read and follow. Customers appreciate the helpful acronyms for remembering key concepts, and consider it worth the price.

AI-generated from the text of customer reviews

106 customers mention "Design principles"101 positive5 negative

Customers find the book excellent for learning design basics, with clear explanations of graphic design principles and effective visual examples and comparisons.

"...Robin Williams has made learning graphic design quite easier than I have been perceiving the subject this whole time, all in this one quick read...." Read more

"...To make it easy to grasp design concepts, the author had lots of before and after examples that helped me understand the differences between weak..." Read more

"...What I like most is the amount of examples that reinforce the concepts, and the summaries at the end of each principle...." Read more

"This is a great book. It really helped me understand effective layout design. I didn't put it down, until I finished it...." Read more

66 customers mention "Information quality"66 positive0 negative

Customers find the book's information quality positive, describing it as straightforward, helpful, and insightful, providing many tips and ideas that are great for reference and learning basics.

"...for beginners, but it still touches on each thing with a great amount of information so the reader understands each topic very well, all while using..." Read more

"...Right away, I appreciated that this author spared me discussions of esoteric topics—like color theory and the nuances of typography—that are best..." Read more

"...of examples that reinforce the concepts, and the summaries at the end of each principle...." Read more

"While it only talks about print media, I found this incredibly useful for my area of UI design as well...." Read more

58 customers mention "Readability"55 positive3 negative

Customers find the book easy to read and follow, with clear writing and a simple format.

"...each thing with a great amount of information so the reader understands each topic very well, all while using a plain layout for its information...." Read more

"...The book was filled with lots of easy-to-apply suggestions I could start using right away to make my design work look more professional...." Read more

"The book is clearly written and packed with information...." Read more

"This book is EXCELLENT. Very clearly written, organized, and illustrated, and demonstrates good design and copy...." Read more

12 customers mention "Value for money"12 positive0 negative

Customers find the book worth its price, with one describing it as "worth its weight in gold."

"...Well worthwhile." Read more

"...It’s fantastic, and already I feel like I’ve got my moneys worth...." Read more

"This came quickly and was exactly as described. It was affordable too as I have been looking for a good copy for some time." Read more

"...This book was worth every penny, and it's not particularly expensive to begin with." Read more

8 customers mention "Memory"8 positive0 negative

Customers appreciate the book's helpful acronyms that aid memory retention.

"...The title of the book is accurate: it is definitely for the non-designer (like me); I imagine designers and all but the most novice design students..." Read more

"...(which is a big help for memory), then adds whole new dimensions of tasty tips...." Read more

"...so it makes abstract concepts and ideas easy to understand and remember. Don't hesitate to buy it!" Read more

"...why you may want to apply the techniques and a helpful acronym to help you remember 😀 There were questions along the way to get you to think like a..." Read more

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Top reviews from the United States

  • Reviewed in the United States on March 23, 2019
    As a community college student studying media and graphic design, the problem with the required class textbooks is that I find them very bland and drawn-out. They often dive right into the history of it all, typically using popular pieces of art from another era to exemplify what the chapter is trying to say. As a result, those books lose me very quickly because they're boring as heck and we are not usually tested on these things anyway. Which is a big problem right there. But if I do manage to make it through a few chapters, I rarely walk away being able to recall what I just read.
    It's hard to absorb material that consist of many daunting paragraphs that either beat around the bush or throw terms with definitions at me left and right. It also doesn't help when the pages are usually littered with distracting graphics and colors to try and give it style, which I find to be ironically counterproductive. And if the school curriculum itself doesn't help put the fundamental principals into practice with every assignment, it's like trying to sprint before you can properly walk.

    Now at the near-end of my program, I really wish I would've came across this book when I started out. It has helped my confidence in a way that reading endless amounts of articles and watching TED Talks could not. I keep wrestling with this idea that, despite my good grades and everything I have learned, I would never feel like I could produce something that I would actually consider a pretty good design. I would open a new document and never know where to begin. At first I thought it was because I wasn't creative, then I thought I was just a demotivated person in general, then I started to think my college curriculum was the biggest issue (too much emphasis on students knocking out assignments instead of learning), which for me resulted in a lot of trial and error to make a good design. Sometimes I lucked out and sometimes it was meh. All this doing and not enough knowing was starting to make me doubt this career path. It wasn't until I cracked opened this book and realized the big problem, I needed to go back to basics.

    It's straight-forward, uses very clear examples, and covers many topics; much of it pertaining to making print materials. Although a couple of things that weren't covered were grids and logos, I can make up for these in another hard-to-read textbook I have. It doesn't go super in-depth since this is meant more for beginners, but it still touches on each thing with a great amount of information so the reader understands each topic very well, all while using a plain layout for its information. After getting through this, I can highly suggest the book to anyone not feeling that great about their abilities if they're still fairly new to learning graphic design. Only people I probably wouldn't recommend this for are those at university or people disciplined enough to teach themselves, as this book may be nothing new to them. For me, this book has retaught me a lot of what I should already know by now, but embarrassed to say that I really didn't. Even though I have obviously studied these principles in order to get to this point, nothing I have read/watched/heard have really explained in plain English on how to put these things into practice. And that not knowing was the thing holding me back. I now have good reference material for whenever I start self-doubting.

    Robin Williams has made learning graphic design quite easier than I have been perceiving the subject this whole time, all in this one quick read. I now feel more ready to go back to the heavier material on these subjects, and actually memorize it all. Also, I'm only now realizing the hardest part over the years was learning Adobe's three main pieces of software and using them to their full potential, which seems like an endless journey in itself. It's almost aggravating realizing that I retained probably more from this book in one day, than the hundreds of dollars worth of college textbooks that mostly sat in my backpack each semester.

    Now I'm not saying this book will surely make you a pro after reading it all. I am saying that many people, like me, do much better when the material is explained as simply as possible, with effective visuals in a non-intimidating format. If you need something concise that starts from the beginning principles, and expands on them to make you more comfortable in creating professional looking layouts, I think this is the best option.
    141 people found this helpful
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  • Reviewed in the United States on July 14, 2024
    Since I’m not a professional designer and my graphic design was rusty, I bought this book to brush up and improve my skills. Right away, I appreciated that this author spared me discussions of esoteric topics—like color theory and the nuances of typography—that are best reserved for other books to be read by a small number of academics and designers. Instead, she focused her book on helping me become a better designer quickly with lots of practical tips and techniques. The book was filled with lots of easy-to-apply suggestions I could start using right away to make my design work look more professional. To make it easy to grasp design concepts, the author had lots of before and after examples that helped me understand the differences between weak amateurish designs and eye-catching professional looking designs that I could be proud to share with others.
  • Reviewed in the United States on October 20, 2024
    The book is clearly written and packed with information. What I like most is the amount of examples that reinforce the concepts, and the summaries at the end of each principle. I would recommend the book to a wide range of creatives and to those who want more details on this subject where graphic design is not their primary field.
  • Reviewed in the United States on August 13, 2021
    This is a great book. It really helped me understand effective layout design.
    I didn't put it down, until I finished it.
    Keeper for my extensive collection (that I have very little room for)
    One person found this helpful
    Report
  • Reviewed in the United States on December 30, 2024
    While it only talks about print media, I found this incredibly useful for my area of UI design as well. It describes and demonstrates fundamental principles of design extremely well.
  • Reviewed in the United States on July 11, 2024
    This book is EXCELLENT. Very clearly written, organized, and illustrated, and demonstrates good design and copy. The condition was also excellent for an used book, which was great, as I've purchased used books in worse condition than advertised in the past, so this was a pleasant surprise. Would highly recommend this product and seller.
  • Reviewed in the United States on October 13, 2024
    From a sign in PowerPoint or Word to a newsletter done with InDesign. Read this book. Well written and very informative.

Top reviews from other countries

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  • Guillaume Bersac
    5.0 out of 5 stars Les bases du design claire
    Reviewed in France on June 1, 2015
    Peu de principes sont présenté dans ce livre, mais ils suffiront à améliorer la façon dont vous aller organiser les éléments dans l'espace de façon à ce qu'ils soient plus harmonieux.
    De plus ceux-ci sont présentés de façon claire avec de nombreux exemples et de petits exercices pour bien nous les faire comprendre.
    Report
  • Judy
    5.0 out of 5 stars If you need to design material and don't have any training, this is great
    Reviewed in Australia on August 7, 2023
    I found this book years ago when I was impressed by the slideshow put together by a presenter at a seminar. She told me that she had a previous qualification in design, but recommended an earlier edition of this book. I read it and applied the principles I learned and was able to make much more professional-looking and attractive brochures, slideshows etc. I bought this one because I had lent the previous copy to someone who hadn't returned it and the admin assistant in my new position was producing very uninviting posters and brochures. This made a significant difference and was very much worth the money!
  • Veronica
    5.0 out of 5 stars Excelent book!
    Reviewed in Mexico on June 29, 2015
    Often small business or startups don't have the budget to pay a graphic designer, and entrepreneurs end up doing all the design work themselves. I highly recommend this book to all entrepreneurs and everyone who manages their own business fan page and do everything in their own business.
  • Andrii
    5.0 out of 5 stars Ótimo livro
    Reviewed in Brazil on June 16, 2019
    Um ótimo livro pra quem não é designer e quer aprender princípios básicos. Eu sou engenheiro e não sabia nada sobre design. Depois de ler este livro as minhas peças ficaram com aparência profissional
  • Ian Chadwick
    5.0 out of 5 stars Superb book that highlights the basics of graphic design
    Reviewed in Canada on December 15, 2015
    The single best introduction to the elements of design I've read. The latest edition adds 100 pages to the original, with much more on type and typography than previously. It covers the basics clearly and succinctly with both text and illustrations.

    No, it won't turn you into a graphic designer, but it will point out how the elements work together, how content flows and what impact even small items can have on the overall product. Williams' style is light, fun and easy to read.

    This is the book that non-designers need to have on their desktop when making design decisions. But even experienced designers can benefit from being reminded of the core elements, just like writers need to read Strunk and White periodically.