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Successful Business Plan: Secrets & Strategies (Planning Shop) Paperback – Download: Adobe Reader, June 12, 2014

4.6 out of 5 stars 193 ratings

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This essential step-by-step guide for anyone launching or expanding a successful business has been used by over a million entrepreneurs. It includes expert help, worksheets to jumpstart the process, a sample business plan, tips on impressing funders, winning tips for competitions, and more. Used in the top business schools throughout the nation, the book covers every aspect of a successful business plan, from the components of the actual plan, to making the plan compelling, to presentation methods, to looking for money, and much more.

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Editorial Reviews

About the Author

Rhonda Abrams is recognized as one of America’s leading experts on helping entrepreneurs grow successful companies. Her weekly column, “Strategies,” in USA Today is the most widely circulated column on entrepreneurship in the United States. Her books have sold over a million copies and have been translated into over 30 languages.

Product details

  • Publisher ‏ : ‎ Planning Shop; Sixth edition (June 12, 2014)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 464 pages
  • ISBN-10 ‏ : ‎ 1933895462
  • ISBN-13 ‏ : ‎ 978-1933895468
  • Item Weight ‏ : ‎ 2.64 pounds
  • Dimensions ‏ : ‎ 9.19 x 1 x 10.69 inches
  • Customer Reviews:
    4.6 out of 5 stars 193 ratings

About the author

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Rhonda Abrams
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Rhonda Abrams has helped millions of people launch and grow successful businesses. Her first book, Successful Business Plan: Secrets & Strategies is the bestselling business plan guide of all time and is considered the definitive guide to business planning. It was acclaimed by Forbes magazine as one of the two best books for small business and by Inc. magazine as one of the six best books for startups.

She has authored 19 books, which have sold more than 2 million copies and been translated into 30 languages, including the popular Six-Week Startup, Business Plan in a Day, and Entrepreneurship: A Real-World Approach. She has a deep knowledge of the small business market and a passion for entrepreneurship. Her books, written with the express purpose of enabling people make their business vision a reality, are clear, concise, actionable, and practical.

Rhonda is also an entrepreneurship/small business columnist for USA Today but she not only writes about entrepreneurship—she lives it! She has started four businesses and is currently the founder/President of PlanningShop. She knows what it takes to meet payroll, pay vendors, reach and keep customers, find and impress investors, and get products out the door.

You can find out more about Rhonda at www.RhondaAbrams.com.

Customer reviews

4.6 out of 5 stars
193 global ratings

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Customers say

Customers find the business plan book instructive and useful for writing business plans. Moreover, the content is easy to read, with one customer noting it provides all necessary steps and outlines. Additionally, customers appreciate the book's value, with one describing it as "worth more than its weight in gold."

AI-generated from the text of customer reviews

26 customers mention "Content"26 positive0 negative

Customers find the content of the book instructive and useful for writing business plans, describing it as an incredible guide that serves as a great resource.

"...The content of this book is very clear, straightforward and covers every single aspects you should consider when developing a Business Plan, or..." Read more

"...glance, but the content flows seamlessly and the worksheets are a fantastic planning tool, some of them can even be physical pieces of the business..." Read more

"...The books has been educational, eye opening and instructive...." Read more

"...especially for anyone who has no idea where to begin with a successful business plan . The writing is clear and easy to read ." Read more

12 customers mention "Ease of reading"12 positive0 negative

Customers find the book easy to read, with clear writing and well-presented content. One customer notes that it provides all the necessary steps and outlines.

"...The layout, paper quality, colors as well as the various charts, quotes, worksheets and appendixes make this book surprisingly pleasant to read...." Read more

"...The book has several examples and also guides and prompts users on exactly what to plug into your project/plan...." Read more

"...There is no stone it does not want me to leave unturned. Chapters are easy to read and short...." Read more

"I’m not a business major, but this book was very informative and easy to understand from a science major’s point of view...." Read more

8 customers mention "Value for money"8 positive0 negative

Customers find the book to be a great buy and worth more than its weight in gold.

"...This book is worth more than it's weight in gold...." Read more

"I used this book for a small business management class. It's a really good book for helping you write a business plan. I would recommend it to anyone." Read more

"Just OK book. Same information found in other publications" Read more

"The wealth of information for Business plans, great buy" Read more

Top reviews from the United States

  • Reviewed in the United States on September 19, 2017
    Pro: The content of this book is very clear, straightforward and covers every single aspects you should consider when developing a Business Plan, or simply defining the structure and operations of your company.

    The layout, paper quality, colors as well as the various charts, quotes, worksheets and appendixes make this book surprisingly pleasant to read.

    I learnt a lot of things, and now know exactly what is expected on a business plan and its appropriate structure.

    Con: You will need to buy the excel financials either from the vendor's website or by buying a bundle CD+Book. Otherwise you will only have the paper version.

    I definitely recommend this book to anyone who is planning to start a new business...
    4 people found this helpful
    Report
  • Reviewed in the United States on March 28, 2017
    Quite possibly the best book out there to give your plan the momentum to get done and get it right! This book is worth more than it's weight in gold. I was intimidated at first glance, but the content flows seamlessly and the worksheets are a fantastic planning tool, some of them can even be physical pieces of the business plan. I highly recommend to anyone serious about starting a business, get this book immediately, regardless of where you are at in your planning process and you'll be the next person writing a 5 star review. Get it done and get it right!
    5 people found this helpful
    Report
  • Reviewed in the United States on November 16, 2022
    I got this book because I was completely clueless on how to start a business. The books has been educational, eye opening and instructive. I would recommend for anyone who needs help building a foundation with their business plan.
  • Reviewed in the United States on June 13, 2016
    The Successful Business Plan is just what I needed to complete my final class towards my MBA . The book is very detailed and covers each area from start to finish . The book has several examples and also guides and prompts users on exactly what to plug into your project/plan. I recommend this text especially for anyone who has no idea where to begin with a successful business plan . The writing is clear and easy to read .
    4 people found this helpful
    Report
  • Reviewed in the United States on July 26, 2015
    I used this book for a small business management class. It's a really good book for helping you write a business plan. I would recommend it to anyone.
    2 people found this helpful
    Report
  • Reviewed in the United States on October 22, 2015
    We've been using this book for 19 years (since its second edition) as part of the curriculum of a year-long small business development course and it continues to be the best combination of text and workbook we've found. Rhonda keeps it fresh and relevant with each updated edition. Our only complaint is not with the book, but the packaging when Amazon ships a case of them to us. It has been a long time since we have received a box of these books that has not been broken open in shipment because the packers don't "cross-tape" all the seams shut, which is mandatory with a box of this weight. A few seconds of time and a couple of feet of additional tape would keep the boxes closed and the books safe.
  • Reviewed in the United States on March 6, 2017
    It was required for a class. I received a B+ in the class, since I had to evacuate during the week of final exams. This book was a wonderful guide. I naw have started a few small entrepreneurships with the help of this book. I learned how to incorporate every company and protect my personal assets with an LLC, or PLLC, and to use a PLLC to protect myself as I persue a business degree, as well as start my own Psychology Firm after earning my PHd. I learned so much from this book. It nearly earned me an A in college, too.
    2 people found this helpful
    Report
  • Reviewed in the United States on October 23, 2017
    Just OK book. Same information found in other publications

Top reviews from other countries

  • Cliente Amazon
    5.0 out of 5 stars Comprehensive tutorial
    Reviewed in Italy on November 5, 2023
    Very effective tutorial to truly understand business basics and prepare detailed executive presentations.
  • Amazon Customer
    5.0 out of 5 stars Five Stars
    Reviewed in Canada on November 15, 2016
    Great book, lots of quotes from venture capitalists.
  • Amazon Customer
    5.0 out of 5 stars one of the few books i bought at UNI- worth it!
    Reviewed in the United Kingdom on April 27, 2016
    the book is written so everyone can understand. author helps to elaborate your own business plan via "work spreadsheets"- very effective!