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PrinciplesYou. From Ray Dalio.

Understand yourself.
Understand others.
Help others understand you.

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Elevate your SaaS apps by integrating with the PrinciplesYou assessment API.

We designed PrinciplesYou to help you gain the self-awareness and other-awareness that are critical to making good decisions and getting things done.

— Dr. Adam Grant

Adam Grant.

Results Tailored to YOU

See Your Personality Archetypes

Learn about the archetypes you are most like, which includes your tendencies, talents, and opportunities for growth. Then, see how you connect with others!

Reflect On Your In-Depth Report

Understand deeply how you prefer to think, engage, and apply yourself across the 17 core dimensions of your personality.

Learn How Your Results Play Out in Real Life Situations

Accurate self-knowledge is the key to getting what you want out of life. PrinciplesYou applies your results to real-life situations, so you can see your tendencies in action and get the right guidance to help you achieve your goals.

Adventurer
Inventor
Growth-Seeker
How You Prefer to Think. How You Engage With Others. How You Apply Yourself.

Compare with friends and family members!

The assessment compares your results with theirs to provide valuable insights about what your relationship will be like and how to engage most effectively.

Jill and John.

Jill & John’s insights

Compared to John, you may be more drawn towards exploring new experiences, generating new ideas and thinking philosophically.

John is more likely than you to perform best and enjoy himself most when surrounded by others.

Compare with colleagues!

PrinciplesYou for business is PrinciplesUs. Gain deep insights into what individuals and teams are like to improve communications and optimize performance.

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Principles Us Avatars

PrinciplesYou is a proven tool for personal and organizational success!

PrinciplesYou was built to help people learn what they are really like. Its creators include Ray Dalio, entrepreneur and investor who grew Bridgewater Associates from his two bedroom apartment to the fifth most important private company in the US, and expert psychologists Dr. Adam Grant, Dr. Brian Little and Dr. John Golden. The test brings together their diverse expertise, combining best-in-class assessment frameworks, leading personality science, and practical and proven insights from decades of business experience. To learn more about the creation of the test, read our methodology.

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Ray Dalio, Co-Creator of PrinciplesYou

Learn more about the power of PrinciplesYou

Ready to begin your journey?

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