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MetricsGate offers robust infrastructure for server-side tagging, empowering you to configure and manage your analytics tools for deeper audience insights. Our solution utilizes GTM server containers to facilitate seamless integration with various analytics services. GA4, Facebook CAPI and all the others are configured in Google Tag Manager, allowing you to use the same setup you currently have — the only change is that analytics data will flow through your own subdomain.
With the transition from Universal Analytics to Google Analytics 4 (GA4) and the increasing emphasis on server-side tagging, it's crucial to adapt. As browsers move towards cookieless tracking and stricter data collection standards, traditional web analytics might miss essential data.
Server-side conversion tracking, like the solution MetricsGate offers, ensures that your ad tracking and conversion data are captured comprehensively. By facilitating server-to-server communication, MetricsGate enables seamless integration with platforms like GA4, Facebook CAPI, and TikTok analytics.
This first-party data capture method ensures that tracking pixels and GA4 custom events are managed efficiently. With the assistance of Google Tag Manager (GTM), updating and managing tags for tracking becomes straightforward. Even the GTM code itself can be served from your own subdomain.
Integrate your domain and establish a connection with Google Analytics and Google Tag Manager. MetricsGate seamlessly integrates with these platforms, ensuring efficient server-side tracking and ad tracking. Whether you're using multiple GA4 properties, various Tag Manager accounts, or even multiple domains, our platform is equipped to manage it all. Choose from multiple Google accounts for each domain and optimize your analytics data collection.
Set up a dedicated subdomain for the tagging server, with MetricsGate providing the necessary infrastructure and support. Simply point the subdomain (e.g., analytics.yourdomain.com) to us. This subdomain ensures comprehensive analytics data capture in a first-party cookie environment. If configuring the subdomain feels challenging, don't worry, our guided process simplifies it for you.
Relax and let MetricsGate do the work! Our platform auto-configures Google Analytics and Google Tag Manager, initiating server-side conversion tracking processes. In a matter of minutes, your GA4 custom events and other analytics configurations will be up and running. You'll get a notification when everything is in place.
Implement the provided code snippets onto your website. Depending on your existing setup, you might need to update or insert new tracking pixels. With MetricsGate's guidance, your analytics data will flow seamlessly from your site to the tagging server, ensuring comprehensive conversion tracking across various platforms.
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