Why Howler?
Hyper-targeted journalist outreach powered by AI
We match you with hundreds of journalists based on what they’ve written about before, what they've tweeted about, and where they write
Simple journalist outreach without spamming them
We generate a custom list of journalists for every campaign we run, minimizing spam and maximizing pitch-to-journalist relevance
Quick, automated, no-strings-attached campaign sprints
Howler campaigns take minutes to start, are focused on a specific journalist niche, and are easy to cancel if the ROI isn’t there
Match with hundreds of journalists from our categorized database of ~600k
We’ve compiled a database of ~600k journalists categorized by what they’re likely to write about next
Comprehensive reports sent to you after every campaign
Reports include a list of journalists targeted and their email open & reply rates
Iterative campaigns based on real journalist feedback
We iterate your journalist segmentation and pitch copy every month based on journalist feedback
Get an optimized journalist pitch hand-written by our in-house PR team
Our pitches are a few paragraphs long, optimized for story clarity
Full email outreach campaigns complete with 2 follow-ups per journalist
We follow up with each journalist who hasn't expressed disinterest twice
How it works
Getting started with Howler is simple and only takes a few minutes.
We've ran campaigns for companies like:
We've helped companies get hundreds of press features
Our campaigns have garnered millions of impressions from outlets all over the world
Our users love us
Our campaigns have garnered millions of impressions from outlets all over the world
❤️ Founder of The Mission
❤️ Founder of Yik Yak & The Q
❤️ Co-founder of Richie Invest
REAL FEEDBACK FROM A SUBSCRIBER
Thanks for your hard work. I did get this interview on the Mike Koolidge show, which I guess is going to be broadcast later today to thousands of people? It's hard to tell what's happening on live radio.
But Mike had some feedback for you. He said something like:
"You know I get tons of emails from people wanting to be a guest on the show and they talk about themselves and how many other shows have interviewed them. But this one stood out because you personalized the email and used Mike's first name, and you followed up 3 times on it." So it wasn't until that 3rd email that he clicked the link and it made him interested.
This kind of persistence is NOT something I could do on my own. So thanks for your hard work on it.
That's the first win! Yay! Also I have the BBC interview setup for Thursday. So we'll see what happens then!
-Jack
Our team 🗽
Matt Henderson
Co-founder • Growth hacker & designer featured by over 200 media outlets for projects like Rumblr and von Hughes
Aaron Tsai
Co-founder • Full-stack software engineer, Co-founder of Athena AI, ex-cancer researcher at UCSD
FAQ
If our FAQ doesn't answer your questions, please reach out to us in our live chat in the bottom right.
Our conversion rate on journalist interest fluctuates between 1% and 2%. We define journalist interest as positive sentiment to outreach emails we send and introductions to the subscriber.
Unfortunately we can’t guarantee press. Howler is a simple outreach tool to get in front of relevant journalists quickly and maximize your chances of getting featured. We don’t offer refunds if you don’t get featured. By subscribing to Howler, you acknowledge you understand this.
We recommend using Howler for 3-5 months, but you don’t have to if you aren’t seeing the results you’d like.
We’re focused on English-speaking outlets. However, non-English outlets often seed a lot of their content from English outlets, then translate. Running a campaign with Howler doesn’t exclude you from this possible.
No. We actually reduce journalist spam by matching pitches to only relevant journalists. Our algorithms aren’t perfect, but they’re dramatically better than just blanket emailing static email lists you buy on the internet for a thousand bucks.
It might not be the right time. The most important thing in a press pitch is the catalyst: “Why is now the right time to share this story with my audience?” If you have a compelling answer to that question, we suggest iterating your campaign and trying again. If not, take a step back and reconsider why you’re pursuing press in the first place.
Depending on the size of the list 60-80% of the journalists are relevant. We’re working on optimizing our matching algos to make this better. It’s a pretty challenging technical problem we intend to spend a few years perfecting.
One Howler campaign lasts around 1 month, depending on how quickly you approve the initial pitch we write for you.
Yes, ask for an example in our live chat to the right and we’ll send you some.