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Hacking Growth: Unlocking Business Opportunities with the Growth Hacker Mindset Paperback – October 6, 2015

by Alex Kehr (Author)
3.8 out of 5 stars 24 ratings
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Traditional marketing is dying, fast. The Internet has made it so that money is no longer the biggest marketing advantage— combining data, product, and marketing to build a strong community around a brand is. The days of press releases and billboards are gone, and the days of giving customers the tools to talk about a product are here. By making it simpler for customers to talk about a product, it becomes easier to accomplish explosive growth and quickly build a business that triumphs. Hacking Growth is a journey through the mind of the type of marketers who have made companies such as Tinder, Facebook, Buffer, and Dropbox successful by spending very little money. It’s about using the hacker mindset to come up with untraditional marketing tactics that exploit holes in systems as they currently exist for intellectual, creative, and business gain. By adopting this new marketing mentality, marketers can achieve impressive business results and have the most fun they’ve ever had building a business.
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  1. Print length
    122 pages
  2. Language
    English
  3. Publication date
    October 6, 2015
  4. Dimensions
    5.06 x 0.28 x 7.81 inches
  5. ISBN-10
    1515090019
  6. ISBN-13
    978-1515090014
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Editorial Reviews

About the Author

Alex Kehr was born in Santa Monica, California and studied Advertising at the University of Colorado Boulder. He is a marketing strategist who has been building websites and businesses online since he was only nine years old. He, and his online projects, have been written about in numerous publications, including: The New York Times, WIRED, NY Daily News, and many others. He currently lives in Los Angeles and runs the marketing agency Wander.

Product details

  • Publisher ‏ : ‎ CreateSpace Independent Publishing Platform; First Edition (October 6, 2015)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 122 pages
  • ISBN-10 ‏ : ‎ 1515090019
  • ISBN-13 ‏ : ‎ 978-1515090014
  • Item Weight ‏ : ‎ 4.8 ounces
  • Dimensions ‏ : ‎ 5.06 x 0.28 x 7.81 inches
  • Customer Reviews:
    3.8 out of 5 stars 24 ratings

About the author

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Alex Kehr

Alex Kehr

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Alex Kehr was born in Santa Monica, California and studied Advertising at the University of Colorado Boulder. He is a marketing strategist who has been building websites and businesses online since he was only nine years old. He, and his online projects, have been written about in numerous publications, including: The New York Times, WIRED, NY Daily News, and many others.

Customer reviews

3.8 out of 5 stars
24 global ratings

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Customers say

Customers find the book well-written, with one review noting its clear instructional portions. They appreciate the information quality, with one customer highlighting its great balance of common sense and another mentioning its focus on building an engaged and loyal community.

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3 customers mention "Book content"3 positive0 negative

Customers appreciate the book's content, with one noting it is well written and concise, while another describes it as a great quick read.

"...The instructional portions of the book are clear, concise and, most importantly, actionable. I read the whole book the day I got it...." Read more

"Great quick read. Got my brain going and I highly recommend it." Read more

"...strategies with real examples of successful companies, read this great book." Read more

3 customers mention "Information quality"3 positive0 negative

Customers find the book informative and well-written, with one customer noting its great balance of common sense and another highlighting its focus on building an engaged and loyal community.

"...of the book are entertaining and, somehow, are also informative about the mindset and attitude needed to truly grow a committed community...." Read more

"Great quick read. Got my brain going and I highly recommend it." Read more

"Solid book on growth that is accessible for your whole team...." Read more

Top reviews from the United States

  • Sean Ottey
    5.0 out of 5 stars Accessible, informative and well written guide to growing a GREAT community
    Reviewed in the United States on October 14, 2015
    Verified Purchase
    Alex Kehr has written a book about community building that is neither Marketing top-heavy nor Business top-heavy. A great balance of common sense and unexpected instructions on how to grow not just a community, but an engaged and loyal community.

    The narrative portions of the book are entertaining and, somehow, are also informative about the mindset and attitude needed to truly grow a committed community. The instructional portions of the book are clear, concise and, most importantly, actionable.

    I read the whole book the day I got it. I am sure it will be something I will return to over and over as I grow my developer community.
    2 people found this helpful
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  • Andy
    5.0 out of 5 stars Solid book on growth that is accessible for your whole team.
    Reviewed in the United States on November 18, 2015
    Verified Purchase
    I highly recommend this book. If you have ever wanted to promote a site or product and thought, "I will just post a funny video and it will go viral", (1) Good luck, you probably won't get the results you hoped for (2) Get this book.

    It is full of specific steps to get you customers, and then subsequently have those customers get you more customers. It is relatively short, but that is because it is direct and to-the-point.

    If you are a company and want to get your team on the same page when it comes to marketing strategy, grab them each a copy.
    One person found this helpful
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  • Alexander
    5.0 out of 5 stars Great Weekend Read
    Reviewed in the United States on July 1, 2016
    Verified Purchase
    Great quick read. Got my brain going and I highly recommend it.
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  • Roland Frasier
    3.0 out of 5 stars A quick read overview of growth hacking
    Reviewed in the United States on September 30, 2016
    If you have little to no experience with the Lean Startup, growth hacking or online marketing this book provides a nice 36,000 foot view to get you started.

    It provides a very general view of rapid business growth. However, if you are looking for a well-organized or detailed guide to growth hacking, there are better options.
    One person found this helpful
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  • Corumi
    2.0 out of 5 stars Good for beginners
    Reviewed in the United States on June 25, 2016
    Good for beginners, but if you are already in the area of growth hacking yourself, it offers a very introductory way. Strategy yes, tactics none.
    One person found this helpful
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  • Amazon Customer
    5.0 out of 5 stars You can major in advertising and marketing or you can read this great book.
    Reviewed in the United States on October 31, 2015
    Verified Purchase
    If you like to read and learn updated marketing strategies with real examples of successful companies, read this great book.
    One person found this helpful
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Top reviews from other countries

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  • Tara
    2.0 out of 5 stars Very basic ideas
    Reviewed in Canada on July 15, 2019
    Verified Purchase
    If you are very new to marketing, this might be more for you. Honestly, most of the ideas were kinda marketing 101 and really nothing to do with growth hacking.
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  • Paolo Martines
    5.0 out of 5 stars Rivoluziona il tuo modo di lavorare
    Reviewed in Italy on December 14, 2017
    Verified Purchase
    Da questo libro in poi devo chiederti quanto sei vicino agli utenti e ai loro bisogni. Survey, feedback e focus group sono il tuo pane quotidiano per lo sviluppo del prodotto.
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