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Social, retail media, and connected TV are fueling continued growth. 

US internet ad market climbs to $258.6 billion: PwC 

The 20-year-old company is increasingly owning TV time even as it pushes into short-form video, creating new costs and opportunities for those who rely on it to distribute their content. 

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Talent agency Kensington Grey has worked with several alums of the show and other unscripted hits that furthered the reality-TV-star-to-influencer pipeline.

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Brands were all-in on the Coldplay concert couple. Should they have been?

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The financial services platform premiered a new spot featuring the movie star exclusively in theaters in an effort to reach Gen Z fans, an exec told us. 

Why Cash App took Timothée Chalamet to the movies

In the summer of 2004, Fox Searchlight found an audience for the film by building a social network from scratch and screening the movie for free—hundreds of times.

How ‘Napoleon Dynamite’ rewrote the indie movie marketing playbook

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How Netflix blew up the TV industry—and shaped a new one

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