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Paul Rand
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Design, Form, and Chaos Hardcover – March 31, 1993

by Mr. Paul Rand (Author)
4.8 out of 5 stars 27 ratings
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Paul Rand's stature as one of the world's leading graphic designers is incontestable. For half a century his pioneering work in the field of advertising design and typography has exerted a profound influence on the design profession; he almost single-handedly transformed "commercial art" from a practice that catered to the lowest common denominator of taste to one that could assert its place among the other fine arts. Among the numerous clients for whom he has been a consultant and/or designer are the American Broadcasting Company, IBM Corporation, and Westinghouse Electric Corporation.
In this witty and instructive book, Paul Rand speaks about the contemporary practice of graphic design, explaining the process and passion that foster good design and indicting faddism and trendiness. Illustrating his ideas with examples of his own stunning graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgments are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design.
The centerpiece of the book consists of seven design portfolios - with diagrams and ultimate choices - that Rand used to present his logos to clients such as Next, IDEO, and IBM.
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  1. Print length
    224 pages
  2. Language
    English
  3. Publisher
    Yale University Press
  4. Publication date
    March 31, 1993
  5. Dimensions
    8 x 1 x 10.5 inches
  6. ISBN-10
    0300055536
  7. ISBN-13
    978-0300055535
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Paul Rand: Inspiration and Process in Design (logo and branding legend Paul Rand's creative process with sketches, essays, an
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Product details

  • Publisher ‏ : ‎ Yale University Press; First Edition (March 31, 1993)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 224 pages
  • ISBN-10 ‏ : ‎ 0300055536
  • ISBN-13 ‏ : ‎ 978-0300055535
  • Item Weight ‏ : ‎ 1.96 pounds
  • Dimensions ‏ : ‎ 8 x 1 x 10.5 inches
  • Customer Reviews:
    4.8 out of 5 stars 27 ratings

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Paul Rand

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4.8 out of 5 stars
27 global ratings

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Top reviews from the United States

  • Neueu
    5.0 out of 5 stars Five Stars
    Reviewed in the United States on May 28, 2017
    Verified Purchase
    Timeless design starts here. #goforit
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  • L. Sampson
    5.0 out of 5 stars Gift.
    Reviewed in the United States on July 29, 2014
    Verified Purchase
    Purchased for my son. He loves it.
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  • Mihail Peleah
    4.0 out of 5 stars The book itself is a nice combination of art album and essays
    Reviewed in the United States on February 9, 2018
    Verified Purchase
    "Design, Form, and Chaos" is a book about Aesthetics, Process, and Professional growth.
    The book is already 25 years old, but still very relevant and contemporary. The book itself is a nice combination of art album and essays.

    First part, which I liked most, explores the aesthetic roots of design and shows linkages between art and design. While this part could be seen as a bit theoretical, not practical, it lays out foundation principles. Next part shows these principles put in practice, it demonstrates working process using a number of real examples, including Next and IBM. The final essay is devoted to learning and coaching. I find it a bit boring, "the grass used to be greener" style.

    Overall, a great book combining reading and visual experience, and calling for re:reading and re:visiting.
    2 people found this helpful
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Top reviews from other countries

  • Marcelus Viana
    5.0 out of 5 stars Essencial book for designers
    Reviewed in Brazil on July 16, 2020
    Verified Purchase
    A powerful book for designers. Mr. Paul Rand is a master with a didatic, witty and revealing view of the challenging conflict of form and content. This book is a must have.
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  • Ilia Sergev
    5.0 out of 5 stars Nice flavour!
    Reviewed in Canada on January 6, 2019
    Verified Purchase
    Baby aye it and did not die, so I’m happy!
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