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Chronicle of a Startup Town: Los Angeles Kindle Edition

by Lee Schneider (Author) Format: Kindle Edition
4.4 out of 5 stars 8 ratings
Who is behind the most successful startups in LA? Why is the tech community in Santa Monica thriving? Entrepreneurs in Southern California have had a long history of success in film, television, fashion, aerospace, and medical tech. Now the LA startup scene is taking off, spinning up a revolutionary engine of commerce and innovation in Southern California business. Why now? And why LA?

Chronicle of a Startup Town: Los Angeles profiles the major players, the startups that have succeeded, the venture capitalists, the funds and investors, the coworking spaces, the incubators and accelerators. A complete guide to the LA startup scene, the book covers the tech history of the region, details case histories of its successes and failures, and offers a listing of resources that will benefit the startup founder who wants to move to LA to get in on the startup business scene. The result of more than 30 interviews with prominent startup founders and VCs, chapters include a discussion of how LA has defined itself as a startup town, the challenges to its credibility, a profile of the business ecosystem and how it works, and a glimpse into the minds and methods behind LA’s most successful startups.

Anyone with a startup (or who is thinking of starting one) will find the book to be a vital resource of ideas, case histories, resources, and proven techniques for startup success.
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  1. Print length
    124 pages
  2. Language
    English
  3. Publication date
    May 15, 2015
  4. File size
    1.0 MB
  5. Page Flip
    Enabled
  6. Word Wise
    Enabled
  7. Enhanced typesetting
    Enabled
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Editorial Reviews

About the Author

Lee Schneider is the founder and Communications Director of Red Cup Agency in Santa Monica, CA. Red Cup has reimagined communications for startup and enterprise businesses, building online networks, managing content, developing media, and creating PR campaigns. He has taught media and crowdfunding for the USC School of Architecture, where he is a member of the faculty, and has taught business marketing at General Assembly in Los Angeles. He was the founder of Digital Fundraising School, an online crowdfunding academy. He has more than 20 years experience in film and documentary production, working as a writer for Good Morning America and Disney, producer for Dateline NBC, and the History Channel, and executive producer for TLC, Discovery Health, Bravo, Food Network and Reelz Channel. Married, he is the father of three and lives in Santa Monica, CA

Product details

  • ASIN ‏ : ‎ B00UR7A074
  • Publisher ‏ : ‎ Red Cup Agency; 2nd edition (May 15, 2015)
  • Publication date ‏ : ‎ May 15, 2015
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 1.0 MB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 124 pages
  • Customer Reviews:
    4.4 out of 5 stars 8 ratings

About the author

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Lee Schneider

Lee Schneider

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Lee Schneider is the author of screenplays, teleplays, stage plays, short stories, and audio drama podcasts. He has been a writer, producer, and director for television networks and movie studios. He is the founder of Red Cup Agency, an award-winning podcast production agency, and he is He the Artistic Director of FutureX, a platform for futurist projects. His new book is called Surrender. It’s a science fiction story that takes place in 2050. He lives in Santa Monica, CA with his family.

Customer reviews

4.4 out of 5 stars
8 global ratings

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Top reviews from the United States

  • Joshua D Kasteler
    5.0 out of 5 stars Good Roadmap
    Reviewed in the United States on July 20, 2015
    Verified Purchase
    Great study of LA's startup culture and the major organizations involved. It's filled with great interviews with entrepreneurs, journalists and other players that make up the startup 'tribes' that dot the LA landscape. After reading this book you have a good road-map to finding help and community for your startup.

    I was surprised to learn how little LA still gets out of the investor pot, with the most cash still going to Silicon Valley and NY. The book discusses the elements that are shaping the culture here - the kind of money, the focus on media, celebrity cash, etc. We're small but growing fast.

    It also helped me understand why Google, Apple and Microsoft are making it so hard to find a decent apartment in Santa Monica.

    Recommended for anyone who interacts with the LA startup community and wants to learn how the startup economy works (including funding types, incubators, accelerators, etc).
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  • Marc Posch
    5.0 out of 5 stars Great insight into the LA start-up scene. A must-read
    Reviewed in the United States on June 3, 2015
    Verified Purchase
    A must read for everybody working in or for the LA start-up scene. It's mind blowing how much has changed in the past few years, how much significance places like Santa Monica, DTLA or Culver City have gained. Lee's book was an eye opener to me how far Los Angeles has come already. As a branding and design firm, we work a lot with entrepreneurs and start-ups, and Lee's book has given me a lot of insight about who's who in that arena. Highly recommended if you want to tap into that market.
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  • Andy Fortson
    5.0 out of 5 stars You're not going to get a better overview anywhere
    Reviewed in the United States on May 29, 2015
    Verified Purchase
    A must read for anyone interested in the LA tech community. It's the most comprehensive coverage of the history, companies, and players in the LA tech community. You're not going to get a better overview anywhere.
    One person found this helpful
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  • ED
    5.0 out of 5 stars I love how genuine Lee is about the LA Startup community
    Reviewed in the United States on May 20, 2015
    Lee has taken an extensive amount of time to carefully research and break down the LA Startup community. He explores how Los Angeles in a quick 3-5 years gained the growth it has today. He's a great guy, committed to this project and someone to follow.
    One person found this helpful
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